Smaller cities, mobile phones drove traffic to GOSF: Google

Smaller cities, mobile phones drove traffic to GOSF: Google

Google's nice on-line looking pageant (GOSF) has been a "roaring success" with sturdy participation from smaller cities like Ranchi, Guntur and Hubli and folks exploitation mobile phones to buy.

The 3 day event, that closed these days, saw participation from over 450 partners across classes.

"gosf.in 2014 was a roaring success, with all partners seeing nice engagements across product classes. we tend to got eighty large integer visits to the location throughout the three-day pageant. And a complete of over one.4 large integer visits to the location as well as promotion amount," Google Bharat trade director e-commerce Nitin Bawankule aforementioned.

Compared to last year, the user engagement is up by seven times from twenty large integer visits, he added.

"People from 220 cities in Bharat participated within the pageant. we tend to saw large client involvement and participation from smaller cities like Ranchi, Guntur, Hubli, Bareilly, Firozpur etc," Bawankule aforementioned.

He additional that plenty of initial time consumers shopped within the 'Rs 299 corner' and a few of smaller partners rumored growth of five to seven times in their daily conversions.

About four-hundredth of the users accessed via mobile, he said.

Categories that saw most engagement and sales were physical science, lifestyle, home and room among others. several distinctive and high price merchandise were conjointly oversubscribed and engaged at the GOSF 2014.

Over five hundred homes were engaged across all assets partners, whereas quite fifty cars and a hundred bikes were engaged. Sundeep Malhotra, founder and chief operating officer, HomeShop18.com aforementioned this year's GOSF has well-kept to the momentum of last year.

"We have recorded a 4X increase in sales, across HomeShop18 platforms. we tend to conjointly saw a doubling of decision flow and a jump in average order price by thirty second throughout GOSF," he added.

CashKaro.com, a cashback and coupons website, saw traffic growing by 450% and 350% increase in revenues throughout GOSF.

"The average order price conjointly doubled as compared to traditional days. With the success of GOSF this year, the stakes for next year ar set to be even higher," CashKaro.com co-founder Rohan Bhargava aforementioned.